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About Us
About Us

About Us

New Innovations Shooting Supply is a Family owned tactical and hunting shooting supply company located in the beautiful Northern Idaho area. We love the outdoors and we love to shoot.  It's not just our business, it's who we are. 

"Arming America" isn't just a marketing slogan for us.  We believe in a strong America and we believe armed citizens is what makes America strong. Our mission is to provide you with the best tactical and hunting shooting supplies and to maintain the legacy of the American Rifleman.

We're different than most of the tactical gear companies you might be familiar with. Here's a few of the reasons why:
  • Free Shipping on orders over $59 within the continental U.S.
  • 100% Satisfaction Guaranteed. If you're not happy with your purchase, ship it back to us and we will provide a full refund.
  • Lifetime Warranty on Everything We Sell. That's right, if anything you purchase from us ever breaks or quits working due to manufacturing defect or normal use, we will replace it with a new one.
Additionally, we use the gear we offer.  We understand how it works and how it applies to what you do. 

Our Mission: To Provide the BEST Optics and Shooting supplies the industry has to offer at competetive pricing. Our Tactical and Hunting Optics, Firearm Accessories, Scent Control Clothing and Reloading supplies will add excellence to your Hunting and shooting experience!

Our Pledge: We will do our best to meet or BEAT any Online price on all our items. we WILL Provide supurb Customer service by helping you find the right Shooting Supply for your needs and budget!

We've been selling tactical supplies online since 2005 and we're here to serve your shooting needs. 
Crimson Trace Deep Discount

Crimson Trace Deep Discount

On sale now! 15% Off all Crimson Trace Lasers using this coupon code! CTCLASERS
Copyright © New Innovations Shooting Supply
Rathdrum, ID
nisupply@frontier.com